In partnership with Ziff Davis Enterprise Research, eWEEK can flexibly design and field surveys to meet a wide array of your research needs.

A standardized study using a proprietary measurement model that provides both actionable quantitative data and deep qualitative context. Conducted periodically throughout the year on 15+ multiple ads in predetermined magazine issues. Measures how well ads generated recall, impacts and actions, relative to other ads in the same issue. Contact your sales representative for a schedule.

A customizable solution measuring changes in awareness, consideration and opinions of a brand. The survey follows a standardized structure, with room for customization to optimize clients' marketing objectives. The PRE study runs before the campaign launches, and is followed by a POST study at the conclusion of the advertising campaign. To assist in interpreting any measured changes, the POST survey also asks about recall of the brand’s ads and about the perceived messaging of those ads.

A standardized solution measuring changes in awareness, consideration and opinions of a brand. The PRE study runs before the campaign launches, and is followed by a POST study at the conclusion of the advertising campaign. To assist in interpreting any measured changes, the POST survey also asks about basic recall and opinions of the brand's ads.

Through an ongoing series of surveys of subscribers, tracks strength of consideration, purchase and recommendation incidence, satisfaction levels and perceived strengths and weakness of 200+ brands within 27+ categories of technology products. Brands are compared against competitors and against trended over time.

Brief survey recontacting BrandTrak respondents in a particular category to probe their answers and related issues.

Evaluates the creative strategy of client advertisements prior to campaign launch. Usually tests multiple creatives by showing one creative to each portion of the sample, and reports results side by side to determine which more effectively reaches advertiser's target audience. While standard questions are available, advertisers may ask up to 10 questions and test a maximum of 3 creatives in one study.

Create a custom market study through Ziff Davis Enterprise's database of 5.5 million business technology purchasing influences in the U.S. and globally. Examples:

• Opportunities and Threats Study: An investigation of a product category to determine drivers and inhibitors of adoption as well as potential customer pain points and influential messaging.

• Attitude and Usage (A&U) Study: Provides a snapshot understanding of a particular market in terms of the players involved, market share and strengths and weaknesses of key brands in the category.

• Segmentation Study: An in-depth version of an A&U Study, which uses profiling questions to classify respondents into market segments. Each market segment possesses a unique set of behavioral, attitudinal and firmographic variables.

• Brand Loyalty Study: An in-depth version of an A&U Study which includes questions that focus on loyalty or affinity to a brand, likelihood to switch, and potential vendors to switch to. Strategies for retaining core customers and obtaining key prospects from other brands can be realized.

Determines buyer opinions and attitudes toward features and benefits of specific new product/services. This study will help the client evaluate the development of a product and its potential future business opportunities.