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| Home > Overview > Mission |
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| Mission |
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eWEEK is the essential strategic technology information resource. As the only complete provider of news analysis, product reviews and unbiased expert opinion, eWEEK is unique in its ability to guide IT decision-makers to the best choices for their companies. The readers of eWEEK use the publication to successfully evaluate, deploy and leverage new technology solutions to provide their companies with competitive business advantage. eWEEK delivers breaking news, technology evaluations and strategic analysis covering the technologies, platforms and trends important to enterprise-wide computing. eWEEK delivers information to IT decision-makers through preferred audience formats including print, digital, online, eNewsletters, eSeminars and face-to-face events. |
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| Market |
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When trying to make buying decisions for their company, buyers turn to media. This is where a media partner like eWEEK becomes important. Your customer is using many media sources to make their decisions like magazines, content sites, conferences, consultants, search engines, and vendor websites. As a media expert, eWEEK has brand extensions throughout the buying process, developing a presence around all of the buyers resources. eWEEK can help develop a brand strategy for your company to build preference and affinity for your brand through each stage of the Buying Process, assuring you we will reaching your customers as they make their buying decisions. |
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| Readership |
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CIRCULATION: 400,100 (Qualified 100%)
eWEEK subscribers are actively involved in buying enterprise technology. From creating strategy, to evaluating brands, to specifying vendors and authorizing purchases, eWEEK subscribers are at the core of each stage of the IT buying process, making them prime targets for high-technology marketers. And they consistently turn to eWEEK for the technically deep information they need. Through three stringent subscriber qualifiers, eWEEK is able to provide advertisers with the most involved, qualifiedaudience across the entire IT buying process. |
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| QUALIFICATION SUMMARY |
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Purchase Responsibility across 3 or more Technology Categories or |
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Active in the Specification, Recommendation, Purchase or Approval of Enterprise Business applications or |
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Involved in their Organization's IT Decision-Making Process or buy, specify, recommend, approve the purchase of technology products |
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