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Enterprise IT’s trusted source provides product information in actionable context, as well as practical tools for the 360-degree process of evaluating, acquiring, installing, configuring and maintaining technology products and services.

For more than 25 years, eWEEK has been the trusted source of information for enterprise IT decision makers. In every issue of eWEEK (formerly PC WEEK) and on eWEEK.com, our reporters, Labs analysts and editors put themselves in the shoes of the reader--enterprise IT professionals who need unbiased, contextual information that will help them evaluate, purchase, implement and maintain the hardware, software and services that support their organizations and drive competitive advantage.

Indeed, from creating strategy to evaluating brands to specifying vendors and authorizing purchases, eWEEK's 225,000 subscribers--qualified through stringent criteria--are at the core of each stage of the buying process. Organizations increasingly are looking to create efficiencies, increase productivity and keep the business competitive. There’s no room for error, which makes eWEEK a more valuable resource than ever—connecting IT buyers to the solutions that make the most sense right now.

Features

This eWEEK
eWEEK Editor Deb Donston provides insightful industry commentary, community feedback and a behind-the-scenes look at the decisions driving eWEEK’s content developers.

Best of eWEEK.com
eWEEK print and eWEEK.com comprise an enterprise IT information ecosystem, and this section of eWEEK points the readers to relevant blogs, stories, forums, videos, etc., that have gained significant traction on eWEEK.com. This section includes stats on most-searched terms, most popular stories and videos, etc., as well as compelling commentary from readers’ enterprise IT peers.

Labs @ Work
The eWEEK Labs section, which comprises a significant chunk of the book, highlights the work of the eWEEK Labs analyst team. The section is anchored by a Labs feature, and includes product reviews (with actionable tools, such as evaluation short lists and ROI calculators), tech analyses, Labs commentary and insight from readers.

Products to Watch
The products on eWEEK’s radar. This section includes photos and screen shots of new products that we think are worth a look by readers. This content can be pitched by vendor representatives, with eWEEK providing a template for art and captions.

Real-World Road Map
The Road Map is more than a case study - it’s a step-by-step analysis of how a company evaluated, acquired and implemented a product platform, how it’s being managed over time, and what kind of return on investment has been seen.

Priority List
IT industry leaders and decision makers (from both the vendor and customer sides) provide a list of their Top 5 current priorities, offering readers candid, relevant peer insight that can be applied to their own organizations.

Each of these elements was developed to work effectively not only in print, but also online at eWEEK.com and in eWEEK’s
digital edition.

Readership

CIRCULATION: 225,000 (Qualified 100%)
eWEEK subscribers are actively involved in buying enterprise technology. From creating strategy, to evaluating brands, to specifying vendors and authorizing purchases, eWEEK subscribers are at the core of each stage of the IT buying process, making them prime targets for high-technology marketers. And they consistently turn to eWEEK for the technically deep information they need. Through three stringent subscriber qualifiers, eWEEK is able to provide advertisers with the most involved, qualifiedaudience across the entire IT buying process.

QUALIFICATION SUMMARY
  • Have purchase authority/are personally invloved with the annual budget for technology products and services or
  • Have an IT Budget dedicated in part to at least one of the following categories networking/telecommunications; internet software/services; application/business software; hardware systems/servers; storage/data management; security/business continuity;consulting/outsourcing/staffing; peripherals or
  • Involved in their Organization's IT Decision-Making Process (buy, specify, recommend, approve the purchase of technology products).
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